Real Noolie parent routine
MORE NUTRITION. LESS WORK.
Pack more nutrition into what they already love.
Nutrients you care about. Kid-friendly formats they’ll actually reach for.
CalciumIron + ZincPro + PrebioticsLutein
WHAT GROWING KIDS NEED FROM FOOD
There’s a lot to fit into a little day.
Calcium + Vitamin DBones, teeth + calcium absorption
Iron + ZincEssential minerals for growth
Pro + PrebioticsIngredients for the gut microbiome
Lutein + ZeaxanthinCarotenoids found in the retina
Fruit + plant compoundsBlueberry, mulberry, peach + more
VarietyDifferent foods. Different jobs.
THE HARD PART
Knowing is easy. Serving it every day isn’t.
Meal prep + varietyShop it. Prep it. Rotate it. Hope today’s texture still works.
Noolie makes the shortcut easierReady-to-use formats that can become snacks, lunchbox additions or simple recipes.
WHY NOOLIE
Nutrition, without turning parenting into meal prep.
Built by people parents can trust. Designed around food kids can enjoy.
Harvard alum-foundedCofounder Claire Wu, HBS MBA ’23
Doctor-formulatedNutritionists + doctors across the U.S., Indonesia & Singapore
10,000+ parentsA growing global Noolie community
200+ taste testersTaste and texture built into development
Certified standardsHACCP · ISO 9001 · ISO 22000 · BRC
START HERE
Six Picks. Four nutrition types.
Try the range first. Reorder what your child loves.
2×
1×
1×
1×
1×
BESTSELLER
YOGURT BITES WITH LUTEIN
The bite built around lutein.
Lutein from marigold + zeaxanthin + probiotic cultures + blueberry yogurt.
Lutein + ZeaxanthinCarotenoids found in the retina
6+ monthsStandalone Yogurt Bites age guidance
Freeze-driedEasy snack or recipe add-on
In the Starter PackOne easy way to try it
REAL NOOLIE ROUTINES
More ways to make it fit.
Lunchbox
Quick recipe
Choice + variety
MORE NUTRITION. LESS DECISION FATIGUE.
Start with six. Learn what they love.
A simpler way to bring more variety into the week.
Start with the Starter Pack · $24
Nutrition context is educational. Noolie does not replace a varied diet or medical advice. This bundle is for kids 12 months and up because it includes Probiotic Bites. The other items in it start from 6 months.